APP Imprints LLC | Promotional Products & Apparel

Why Marketing Pros Love Branded Promos

Promotional products and apparel continue to prove their value in the eyes of advertising and marketing professionals. In fact, 96% of end-buyers in this sector view promo items as an effective medium for improving brand awareness ??—a higher percentage than any other market surveyed. This reaffirms the strong impact tangible branding tools have in a digitally saturated world. ???

What makes these products even more appealing? 73% of ad and marketing end-buyers say they would view an advertiser more positively if they received brand-name promotional apparel ??. The perceived value and association with trusted brands elevate the impression left behind.

When asked why they keep promotional items, end-buyers cited:
? Quality (70%)
?? Utility (52%)
?? Attractiveness (43%)

?? Point of reference (21%

These insights make one thing clear: the right promotional products do more than promote—they connect, impress, and align with brand values. ????

?? Ever wonder how apparel is decorated at scale? ?? Watch this behind-the-scenes look at commercial printing in action! ???

Promo Products Drive 15% Sales Boost

???A regional coffee company, partnered with a promotional products distributor to launch a summer marketing campaign aimed at increasing foot traffic and customer loyalty. The campaign centered around custom-branded reusable iced coffee tumblers, given away with purchases over $20.

The strategy: Create a high-utility, eco-friendly gift that encourages repeat visits. Each tumbler came with a loyalty punch card, offering a free drink after 10 uses.

The results were impressive:

Sales increased 15% over the three-month promotion period
Customer visits grew by 30%, driven by tumbler use
Over 2,000 tumblers distributed, putting the brand in daily use

Customers praised the quality and sustainability of the product, while the company saw a strong return. This case highlights how the right promo item can build brand loyalty and drive real business growth. ??