|Promotional writing instruments have been in high demand for decades
Branded writing instruments have been one of the most popular promotional product categories for decades. These products includes pens, pencils, markers and highlighters. There is a writing instrument for every price point from under $1 to over $500. They are handed out at trade shows, kept in the office supply closet and given to employees as achievement gifts.
Did you know that 89% of consumers own a promotional writing instrument? They are typically kept for 9 months providing great value for the recipients. Over its lifetime, a writing instrument will have made 3,000 impressions repeatedly displaying your brand and marketing message. The cost per impression (CPI) for a $3 promotional pen is 1/10th of a cent.