Promotional products and apparel continue to prove their value in the eyes of advertising and marketing professionals. In fact, 96% of end-buyers in this sector view promo items as an effective medium for improving brand awareness ??—a higher percentage than any other market surveyed. This reaffirms the strong impact tangible branding tools have in a digitally saturated world. ???
What makes these products even more appealing? 73% of ad and marketing end-buyers say they would view an advertiser more positively if they received brand-name promotional apparel ??. The perceived value and association with trusted brands elevate the impression left behind.
When asked why they keep promotional items, end-buyers cited: ? Quality (70%) ?? Utility (52%) ?? Attractiveness (43%)
?? Point of reference (21%
These insights make one thing clear: the right promotional products do more than promote—they connect, impress, and align with brand values. ????
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